“How do I embed my website (or any web page) into my Facebook Page?”
This is a frequently asked question from Facebook Page owners, and the answer might come as a bit of a surprise: You don’t.
Allow me to elaborate.
Once upon a time, it may have been very beneficial to embed a web page into a “tab” on your Facebook page. Especially if that web page had a prominent lead capture mechanism in place.
After all, if you can convert your Facebook fans to real leads on your sales funnel, then you should do it! And embedding a website into a Facebook tab was a good way to do that.
Notice I said, “was a good way to do that”.
Alas, in this constantly moving world of social media and digital marketing, the times they are a changin’.
Now, with Facebook users being predominantly mobile, you have to re-frame the question completely.
Since nearly 1/3 of all Facebook users are mobile-only, and the vast majority are using mobile at least some of the time, you need to be focusing your (limited) time on tactics that will be effective with mobile users.
But, what does this have to do with embedding a website into your Facebook Page? Stay with me, I’m getting to that.
Why You Shouldn’t Embed a Website Into Your Facebook Page
Technically, you still can embed a website into a “tab” on your Facebook Page, but I’m not even going to tell you how.
Not because I want to be stingy with information; there’s just much better ways to get what you’re after.
Because if you think about it, what’s the reason you want to embed your website into your Facebook Page in the first place?
To get traffic to your website, right? With the ultimate goal of getting more leads & sales (right again?).
Here’s the thing: Nobody can see Facebook tabs on mobile.
For example, if you look at the Moz Facebook Page from your desktop, you’ll notice several “tabs” at the top, including “Take a Free Trial”, “We’re Hiring”, and “Videos”. But if you view their Facebook Page from your mobile device, none of that is there.
What is there? Just the essentials: Cover photo & profile image, about section, photos and timeline. That’s it.
No fancy tabs or extra info. It’s all about simplicity with mobile (and why it’s so important to set up your Facebook Page properly).
So while you could
spend waste your time figuring out how to embed a website into your Facebook Page, it’s not going to make a lick of difference. Most people will never see it.
As I said earlier, there’s a much better way to get what you’re after.
What To Do Instead (How To Convert Facebook Fans To Real Leads)
I already know what you’re going to say:
“Yeah, but what about the people that do use Facebook on their computer? They’re still real people, so shouldn’t I embed my website on my Facebook Page for them?”
Here’s what you should be doing:
- Create a lead capture landing page. Services like Amazly (that’s us!) make this easy.
- Create a post on your Facebook Page that links to that landing page.
- Pin the post to the top of your Page, like so.
- The post will stay at the top of your Facebook Page, acting as a featured piece of content (and the first thing visitors see on your Timeline when they visit your Page).
This solution is ideal not only for mobile users, but desktop users as well.
Visitors are much more likely to click on something right on your Timeline than fish around the tabs at the top of your page.
Visitors click your featured post >>> Visitors go to your lead-capture page >>> Visitors become leads.
See how nice that works? ;)
So, instead of asking “How do I embed a website into a Facebook Page?”, now the question becomes, “How do I create an awesome lead capture page to feature at the top of my Facebook Timeline?”