Ah, the Facebook Page Cover. You know it’s important, but how do you decide what type of image to put there?
Since there are about a gazillion-trillion articles written on this topic, in this post we’ll ask the question as it pertains to getting more leads.
This post is not about how to be cute or creative with your Facebook Page Cover; it’s about how to leverage it to generate real leads from your Facebook audience.
You in? Okay, let’s go!
First Things First: Get The Basics Right
Before we dive in, it’s important to make sure to get a few things right from the start.
One of the most common questions is: “What size should my Facebook Cover be?”
Since people are viewing your Facebook Page from desktops, tablets and smartphones, the answer isn’t as cut and dry as you might like. But according to Facebook:
- “Displays at 851 pixels wide by 315 pixels tall on your Page on computers and 640 pixels wide by 360 pixels tall on smartphones”
For a super-easy way to create it at the proper size, use a free app like Canva which comes with pre-sized templates and layouts.
Also, make sure you keep up-to-date with the official Facebook guidelines for cover photos. They’re pretty basic (no more text restrictions!), but it’s a good idea to give them a glance before creating your Facebook Page Cover.
Okay, now let’s get to the good stuff!
Getting Leads: Facebook Page Cover Tips
Should your Facebook Page Cover be eye-catching? Yes. Should it support your brand? Yes. Should it attract leads for your business? Heck yes!
But you already knew all that. Let’s get into the nitty gritty and learn the specifics of exactly how to get those leads flowing in.
Tip #1: Use your Cover Image and Call To Action (CTA) button strategically
Wait, what? You can have a call-to-action button on your Facebook Page? Ohhh yeahhhh. At the very end of last year, Facebook announced that they were giving Business Pages the CTA power that could link to any web page.
So first, make sure you have yours enabled. Then, take the extra step to draw attention to it!
You can accomplish this by strategically designing your Facebook Cover Image to deliver a message that aligns with what your CTA button asks visitors to do.
Then, either align your message copy directly over the buttons, naturally drawing people’s eyes to that area, like these:
Or, for a more direct approach, take tips from pros like Guy Kawasaki and Ali Brown and point visitors right to the CTA, like these:
Just keep in mind that these examples are optimized for desktop viewing and will look differently on a mobile device.
Tip #2: Use the image description to reinforce the Cover Image CTA
If you’ve been strategic with the Facebook Cover image for your business page, you’re promoting one of the following:
- Your brand
- Your services
- Your product(s)
- Current promotions (see next point for more on this)
- An upcoming event
And if you’re doing that, then you definitely should be doing this: use the Cover Image description to reinforce your call-to-action, like these:
Why is it so important to reinforce your Cover Image CTA in your description, you ask?
Because many people will actually click on the Cover Image rather than the CTA button! Make sure you’re not losing out on leads – place that link in your Cover Image description.
Tip #3: Leverage the Cover Image to draw attention to promotions and timely content
There’s no two ways about it: your Facebook Page Cover Image is the first thing people see when they go to your page. Shouldn’t it feature your most relevant, current and valuable stuff?
If you have an event coming up, a new product release, or a special social promotion running, then your Cover Image is a great place to feature it!
Here are some good examples:
The one tip we would (humbly) offer to Hootsuite, is to reinforce their CTA in their Cover Image description (the description field is empty). Even a brief explanation on what the hashtag is about and how they want their visitors to use it would be helpful.
So there you have it! Three tips for using your Facebook Cover to increase leads. What do you think? Will you use these techniques in your Facebook marketing? Do you use any other techniques for your Facebook Cover to increase leads? Let us all know in the comments below.