If you’ve been around the digital marketing water cooler for any length of time, you’re bound to have heard the phrase “The Money Is In The List”. The email list, that is.
And there’s no doubt that email marketing is an excellent way to get Photography clients. But how do you get started? How do you build “The List”?
No matter what size email list you have (even none), social promotions can be a great way to build a highly targeted and responsive email list of potential clients.
3 Social Promotions To Build Your Email List
While there are about a gazillion ways to run social promotions, this article is going to cover 3 simple social promotions any Photographer can use to build their email list.
1. Run a Simple Giveaway
Create a simple PDF checklist or guide that your target customer would love to get their hands on! Upload the file to an Amazly Giveaway Promo and offer it as a free giveaway on your blog, Facebook, Pinterest, etc.
Stuck on what type of checklist to create? Here are a few ideas to get your creative juices flowing:
“Maternity Style: What to Wear to Your Maternity Photo Shoot”
“7 Common Portrait Posing Mistakes That Almost Every Woman Makes (and How to Fix Them)”
“12 Best Locations in [Name of Your Area] For Outdoor Photo Shoots”
“How to Prep Your Kids for a Successful Family Photo Shoot”
“Pro Makeup Tips for a Gorgeous Studio Photo Session”
Get the idea? Offer your audience something they can’t wait to get and they’ll happily give your their email address in exchange. Then, you can follow up with them via email with targeted offers and more valuable content down the line.
The coolest thing about this tactic is that you can create a targeted Giveaway for every type of client you’d like to win and really build up your email list.
Pro Tip: Be sure to also include your contact information on the Giveaway download so it will be a no-brainer for them to choose a photographer when the time comes.
2. Run a Spectacular Sweepstakes
Make this one count. Sweepstakes are all about the “Wow Factor” so don’t be afraid to go a bit overboard.
Thinking of offering a free mommy portrait session with prints? Kick it up a notch by throwing in a pampering makeover right before the shoot.
How about a free newborn photo shoot? Make it even more special by adding a beautiful keepsake photo album filled with photos from the shoot.
By adding thoughtful over-the-top touches to your Sweepstakes, people will be even more eager to enter.
And while you’ll have to cover the expense of the prize for the winner, the vast majority (if not all) of the people who entered your Sweepstakes but didn’t win, will still want or need photography services. Voila! You now have a TON of new targeted leads for your business. Talk about ROI!
Pro Tip: Follow-up with Sweepstakes entrants with a targeted email series or exclusive discount just for them.
3. Run a Fun Personality Quiz
Which Hunger Games character are you? Can we guess your level of education? Which state do you actually belong in?
Online Personality Quizzes are so much fun and practically irresistible. Chances are, you’ve taken one (or several) of these when they’ve popped up in your Facebook news feed. And you’re not alone. Millions of people participate in online personality quizzes every day.
It’s time for you to leverage some of that action to fuel your business and build a targeted email list! Here are a few ideas to get you going:
“What do your family photo shoots say about you?” (will yield family portrait client leads)
“Can we guess your favorite maternity poses?” (will yield maternity – and eventually newborn – photo shoot leads)
“Which 80’s movie will your wedding photo shoot resemble?” (will yield wedding photography leads)
The possibilities are only limited by your imagination and creativity – have fun with it! Be sure to check out this article for more depth on just how to create a personality quiz (great step-by-step instructions).
So there you have it! 3 types of social promotions that you can put into play today to start building your email list. Questions or comments? Let’s talk in the comments below.